Young Invincibles: How to Convince 18–29 Year-Olds to Buy Insurance in 2025
Introduction How do we convince 18–29 year-olds to buy insurance in 2025? It’s one of the top challenges for health insurers, gig platforms, and digital policy startups today. This group—often labeled the “Young Invincibles”—tends to underestimate their health risks and financial vulnerability. But with smart messaging, digital access, and added-value perks, it’s possible to change … Read more